New Discovery
Sanbittèr. Thank you Zuni Café. I live in the land of “mocktails” these days (generally not a happy place to be), and Sanbittèr has seriously upped the ante on my enjoyment. I’ve ordered a case for the house. It tastes just like Campari but without the alcohol. Very soothing, and very fooling; you really feel like you’re having a real drink. Almost.
More:
Chowhound board on the Proper Method for Enjoying Sanbittèr
The viral ad for Sanbittèr from 2009. Those crazy Italians. I like the opening shot best.